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Issue dated - 13th June 2002

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Amrutanjan launches Diakyur
EPP News Bureau - Hyderabad

AMRUTANJAN Ltd, the 108-year-old company, has launched here an anti-diabetic product under the brand ‘Diakyur’. The product, formulated by the Amrutanjan Herbal Research and Development team, was tested and approved by Dr A L Mudaliar Post-Graduate Institute of Basic Medical Sciences, University of Madras.

According to P Easwaradas, executive vice-president of the company, time tested and proven herbs, which have been clinically and scientifically tested, have been used in formulating Diakyur. The product has proven antioxidant activity while also doubling up as a nervine tonic, a cardiac stimulant and energy stimulant. He said that all early symptoms of diabetes could be successfully arrested as the product helped in controlling and maintaining blood glucose at normal levels. The dosage level was arrived at after detailed histopathological studies.

Easwaradas said Diakyur should be initially taken along with the allopathic drugs consumed by a patient and within three months the blood glucose level would begin to normalise, and within a fortnight one may see its effect in most cases.

Once the glucose level begins to normalise, the intake of allopathic medicines could be reduced gradually and Diakyur can be continued with proper dietary restrictions and regular exercise.

The trials conducted by IBMS has revealed that Diakyur was put to test for its hypoglycaemic and toxicity effects through experiments on rats and rabbits and the product is stable for human consumption.

The product also went clinical trials at Chennai. ‘‘It was tested on 40 diabetic patients and 35 showed progress with the intake of this formulation. The remaining five patients did not turn up to the hospitals after taking the medicine. Results were also encouraging in type I patients (insulin-dependent)’’, he claimed.

The company had already launched this product in the markets of Tamil Nadu and Kerala and the response has been good, he said. Diakyur comes in capsule form and is priced at Rs 2.50 per capsule. Amrutanjan has over 3.5 lakh retailers and 1750 stockists all over India.

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